COMPANY BRANDING VIDEOS

that captivate your audience

Build your brand, grow your business, get results

SHORT & SHAREABLE

SOCIAL MEDIA OPTIMIZED VIDEOS

Grab attention and call clients to action in 60 seconds or less

STUNNING AERIAL IMAGERY

CAPTURED BY FAA LICENSED DRONE OPERATORS

Take your company's image to whole new heights

HOW-TO'S & TUTORIALS

STEP-BY-STEP INSTRUCTIONAL VIDEOS

Show clients how to use your product or service

Show Projectcoming soon

Films

Choose Film

Product Branding Film

Peter and Pipa

Service Branding Film

New Leaf Building Co.

Creative Process Film

Ruby Silvious, Tea Artist

Creative Concept Branding Film

Urban Industrial Design

About

About W Beyer Creative

W Beyer Creative is an award-winning commercial video production company based in the Capital Region of New York. With over 8 years of experience in the video production industry, W Beyer Creative brings a fun, creative approach to crafting beautiful, story-driven works for companies of all industries and sizes. W Beyer Creative uses multi-camera on-location videography and helps clients through the entire video creation process - from storyboarding the piece, to conducting on-screen interviews, to offering tips and tricks to get the most views. The video crew uses cinema cameras, a stabilization unit, and professional lighting and audio equipment to capture beautiful imagery and sound. W Beyer Creative is licensed by the FAA to operate a drone safely and legally for commercial projects.

The Creatives

The Creatives

Will Beyer and Allison Beyer are the team leaders of W Beyer Creative. As owner and producer, Will draws upon his 8 years of experience in the video production industry to bring a documentary-style approach, technical mastery, and a trained artistic eye to each project. As creative director, Allison uses her combined previous experience in video production and counseling to bring a level of critical thinking to each project, making sure all of the who’s, what’s and why’s are covered in your video.


W Beyer Creative is part of a marketing team that specializes in graphic design, website development and all varieties of print and digital content. Together, we make sure that your product and company is reaching its most interested audiences.

What We Offer

What We Offer

We specialize in digital video production for promotion, advertising, branding, and instruction. Whether you’re a small startup, a nonprofit organization, a multinational corporation or something in between, we work with you to craft engaging videos that boost your brand, set you apart, and get you noticed. Are you ready to take your company's image to the next level?

Our services include:

Social media optimized videos (monthly content packages available) - having a strong, visually engaging social media presence keeps your company at the forefront of people’s minds.
Company branding and ‘about’ videos for websites - show off your company’s mission, meaning, products and services to potential clients.
Client testimonial videos - real people loving your product talking about why your product or service is amazing.
Instructional videos - having text along with step-by-step visuals helps customers understand what you are selling or explaining.
Event or service promotion videos - create hype about an upcoming event to draw more attention and attendance.
Professional photography services (we specialize in architecture, product, and aerial photography) - capturing the essence of structures and products in the most flattering way.
Drone photography and videography - nothing sets the scene better than an amazing drone shot. Being FAA Part 107 certified allows us to legally and safely capture aerial imagery for your business.

Services

  • Our Approach
  • Industry Research We feel it’s really important that we understand how your competitors and your industry’s leading companies are using video. We’ll gather some information and recommend, from our professional point of view, what video style and message will work best for your company.
  • Narrative Development If your video includes interviews, our crew behind the camera needs to ask questions that get to the heart of what you want to say. We can come up with the questions ourselves, use ones you’ve developed or take a collaborative approach. Our team is skilled at prompting on-screen talent to answer questions. Or, you can take a voiceover approach using a scripted narrative that we develop together or by partnering with a trusted marketing company.
  • Storyboarding We’ve come up with the perfect vision for your video - now we need to put that vision to paper. A storyboard is a plan for how your video’s message or story will unfold from start to finish. We’ll create a list of shots we need to capture to bring your video to life.
  • Post-Production Processing After we import and create backups of your footage, we begin editing the video following the shared vision we agreed upon. We will send you a first draft to gather your feedback on the direction of the video. Once the final video is approved, we color grade the footage to achieve a cinematic and consistent look throughout the video.
  • Digital Delivery Once we receive final payment, we will deliver your video file via a secure Dropbox link for you to download and begin using it. If you need your file delivered in a different way, just let us know.
  • Camera Operation It’s the heart of the trade. Our camera operators are experienced in capturing subjects and angles that excite, move, and encourage your viewers to take action (buy your product, use your services, follow your instructions, and so on). We use Canon cinema cameras and an arsenal of lenses and equipment to capture footage professionally in various styles.
  • Lighting In addition to maximizing the use of natural light, we will bring our professional light kit to illuminate the scene properly and achieve a professional look. Lighting can also be used to create a dramatic mood for a more creative piece.
  • Stylizing Equipment To capture shots that are dynamic and engaging, we use a variety of professional equipment including a motorized slider, camera stabilization unit, drone and more.
  • Audio Capture Audio is one of the most important elements of a great video. We have a set of tools that help us to capture audio that’s clear and crisp, allowing your audience to focus on your message without distraction.

Clients

OUR LIST OF SATISFIED CLIENTS INCLUDES

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  • ReRun_Logo_BlackGreen_JPG
  • pretty-polite
  • PIP-PNG
  • philips-logo-png-transparent
  • make-a-wish
  • mailworks-1
  • lotris-medical-logo
  • logo
  • 518
  • Cascades_Inc_Logo
  • BFG
  • ayco3-e1484779069307
  • american-heart
  • albanymed

  • Aug 26, 2021

    Chris’ Coffee Service – Latham, NY Coffee Company

    Product Overview Video

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    Aug 26, 2021

    Chris’ Coffee Service – Latham, NY Coffee Company

    Product Overview Video

    Chris' Coffee has been delivering high quality coffee and coffee products & services to the Capital Region and beyond (well beyond - internationally!) for over 45 years. To see a family-owned business right in Latham, NY start small and build a global reach is truly inspiring to us. Not only is Chris' Coffee an incredible company that provides only the best in its offerings, the family is a joy to work with. We started creating video content for them 5 years ago, which was the beginning of a long term partnership that we enjoy continuing to build upon. In recent years, Chris' Coffee did a huge rebrand, including a fresh new look and even a stunning new  64,000 ft. warehouse location. Mackenzie, who is not only the Director of Sales but also one of 3 children who help to grow their family's business, reached out to us about creating a new set of videos that show customers what differentiates their many high-quality espresso machines for purchase and how to use/care for them. The W Beyer Creative team got to spend a lot of quality time at Chris' Coffee's new warehouse/headquarters capturing the ins and outs of 10 espresso machines. Mackenzie expertly brewed many, many delicious cups of espresso using Chris' Coffee's very own beans while we captured the process on film - and she generously offered them to us to drink in between takes (one of the special perks of the work). Motion graphics pushed the narrative of these videos, allowing each piece to be visually informative without the need for having the 'audio on' while viewers are exploring their website or social media pages. The editing process helped us to expand our espresso machine vocabulary to include things like PIDs and portafilters, dual manometers and dual boilers. You've also got to put in your order for the newest in specialty roasts, 2710 Coffee Roasters, created by sisters Mackenzie and Taylor of Chris' Coffee. We bought a couple bags ourselves, and they are so good. #supportlocal Take a look below at one of our espresso machine product overview videos that we made for Chris' Coffee. Click here  

  • Jan 26, 2021

    Albany Braces – Capital Region, NY Orthodontics Practice

    Company About Video

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    Jan 26, 2021

    Albany Braces – Capital Region, NY Orthodontics Practice

    Company About Video

    We loved working with the staff, patients and their families at Albany Braces to create a video all about their services and approach! This Capital Region NY orthodontic practice is not only highly skilled and well established - it's a practice with heart. When the staff of Albany Braces approached us about creating a video for them, we knew we wanted to feature lots of smiles. All kinds of smiles. With the number of current patients we were able to capture on video, we had no shortage of happy smiles in all stages of orthodontic care to work with. Multiple families volunteered their time to come in to one of Albany Braces' 5 locations in the Capital Region and sit in the chair with their favorite doctors outside of office hours. That kind of willingness to give back in itself speaks volumes about the caring work they do for patients and their families. We even got our friends'/colleagues' kids in on the fun! Jennifer and Patrick Bergeron of Albany Realty Group have two children who are current patients of this practice. We asked if we could film them smiling up a storm while doing what they do best - being kids. It was a great opportunity to not only catch up with friends but to capture adorable footage of these siblings having fun together and shining those 1000-watt smiles without even trying. Get to know Albany Braces, about their long standing history in the Albany area, and what makes them so special here.

  • Dec 10, 2020

    New York eHealth Collaborative – Virtual Gala & Awards 2020

    Virtual Event Video

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    Dec 10, 2020

    New York eHealth Collaborative – Virtual Gala & Awards 2020

    Virtual Event Video

    We can all agree 2020 was a year unlike any other we've experienced, especially for those who play any role in bringing in-person events to life. In December 2020, our partners at New York eHealth Collaborative hosted their annual Gala & Awards event virtually for the very first time. Throughout autumn W Beyer Creative worked in close collaboration with the staff of NYeC as well as Overland Entertainment, a virtual event production company,  to produce a web-based event with the energy and emotion of an in-person gathering. While the sensation of celebrating with other people under one roof cannot be replicated, we were able to create a seamless, engaging experience for viewers attending from their homes and offices across the country.   We captured several speakers for this event (with safe health practices always at the forefront of our minds), including Valerie Grey, CEO of NYeC; John Bennett, President and CEO of CDPHP; and Cheryl Wills, Reporter at NY-1 in New York City. We also had the pleasure of filming an incredible NYC-based jazz band called The Revisionists to serve as the evening's entertainment, infusing lively sets before, during, and following the night's distinguished speakers. Using professional lighting techniques, we set a scene as similar to that of a live music set as possible, and we were really happy with the result!   It was deeply fulfilling to assist NYeC in honoring individuals who played key roles in helping major NYC hospitals, their staff and patients navigate the challenges of a pandemic in its most challenging moments and places. We look forward to future opportunities to help organizations like NYeC deliver similar online event experiences. If your company is looking to bring a future event to a digital platform, we are experienced and ready to help you create a flawless experience. While you won't get the full experience of the evening's meaningful events from this short video, you can view some highlights to get a taste of NYeC's 2020 virtual gala & awards here!  

  • Apr 30, 2020

    New Leaf Tree Services – Columbia County, NY Tree Service Company

    Company About Video

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    Apr 30, 2020

    New Leaf Tree Services – Columbia County, NY Tree Service Company

    Company About Video

    Our job takes us to a lot of interesting places. Recently, it took us out in the field with New Leaf Tree Services in the Chatham, NY area. New Leaf Tree Services wanted a video that educated potential clients about how being certified arborists informs their work as a tree service company, and how removal isn’t always the necessary route -- they offer many more services including pruning and planting that keep our environment #1 priority in their work.   In working with a tree company, naturally, using our drone played a huge role in capturing the team at work. We are FAA certified drone pilots. We filmed at rural locations where it was safe to fly, and operated the drone carefully by not getting too close to possible falling branches or actively working team members. We also decided it would be interesting to capture a time lapse of the tree being removed from start to finish so people could see the entire process happen in seconds.   New Leaf Tree Services isn’t your average tree removal company. They take a holistic approach to tree care as well as removal, and to them, safety of people and property is always key. Through our lens, we captured the team using safety protocol at all times via harnesses, protective wear, and constant teamwork. We filmed them while they used a variety of highly professional equipment to do their work efficiently, safely, and neatly.   When preparing to interview Caleb White, owner of New Leaf Tree Services, we crafted questions that would help us capture all of the important points New Leaf wanted to convey about its team and approach. This included writing questions about what it means to be a certified arborist; how they take steps to respect the environment and the dangers of the trade; their process in working with clients and evaluating each tree; and even what they do with the tree waste they generate during the removal process.   Without further adieu, here is our branding video for New Leaf Tree Services. We hope you enjoy getting to know a little bit more about their process!   VIEW PROJECT

  • Apr 29, 2020

    Albany Realty Group – Delmar, NY Real Estate Firm

    Company About Video

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    Apr 29, 2020

    Albany Realty Group – Delmar, NY Real Estate Firm

    Company About Video

    We were so excited when Albany Realty Group reached out to us about wanting a video that captures the essence of their company. Albany Realty Group is a woman-owned real estate company owned by Marie Bettini and based in Delmar, NY. We were first introduced to this company through meeting real estate agent Jennifer Bergeron at a networking mixer - about 8 years ago now. We worked with Jen to purchase our very own home in 2016!   The agents at Albany Realty Group have several years of experience selling real estate. The team is skilled in negotiating, evaluating the local market, and explaining each stage of the home buying and selling process. They are knowledgeable advocates who treat every client with respect and kindness. You will always get honest feedback when working with Albany Realty Group to help you make the best decisions possible along the way in your buying or selling journey. As clients ourselves, they were always patient with us, and they educated us in ways that made sense for our level of understanding of the housing market at the time.   In working together, we decided the best way to show off Albany Realty Group was to show a client relationship story unfold, from first meeting and looking at a house to signing the contract at the office. We chose to interview several agents so they could tell the story themselves about what makes Albany Realty Group special.   In addition, Albany Realty Group contracted us to create spotlights for each individual agent. These short videos help prospective clients get to know a little bit about the agents and what they bring to their client relationships.   You will not be disappointed when you choose Albany Realty Group as your real estate company. You can get to know a little bit about them by watching our video here!   VIEW PROJECT  

  • Apr 16, 2020

    Ruby Silvious – Globally Renowned Artist

    Museum Exhibit Video

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    Apr 16, 2020

    Ruby Silvious – Globally Renowned Artist

    Museum Exhibit Video

    We were introduced to artist Ruby Silvious through our talented artist friend, Ryan Lewis Merritt. Ruby Silvious is an internationally-renowned artist known for her teabag paintings and origami art. We were instantly fascinated by the beautiful way Ruby portrays little slivers of daily life. Her talent combined with her take on the world is refreshing and thought-provoking. When we first connected, Ruby’s upcoming six-month-long exhibit at Albany Institute of History & Art was on the horizon. Within that exhibit, AIHA gave Ruby the option to have a video play on loop to accompany her work. We are grateful she reached out and chose us to create one for her. From our very first chat over the phone, it was apparent how kind, generous, and full of life Ruby is. The following week, we eagerly walked into her studio for the first time. We were in awe of her sunlit-washed studio space, which, when not on exhibit, is full of her individual original works on display. To accompany her exhibit, Ruby wanted to show the public how she creates her unique tea bag art. Instead of adding voice or text to the video (which we all agreed would detract from its beauty), we let the visuals of the process tell the story all by itself. We used natural audio captured throughout the process to accompany the scenes. We also crafted a light music score to move with the imagery. Over the course of an afternoon, we captured Ruby Silvious as she transformed an everyday bag of tea into a bite-sized work of art. Ruby’s process starts by - you guessed it! - brewing a cup of tea. From there, Ruby dries and empties the teabag to reveal a miniature canvas, one with its very own texture and color created by the colors of the tea leaves previously held within. From there, Ruby’s creative opportunities are limitless. For our filming session, she chose to paint a delicate scene of birch trees. Ruby sent us home with an armful of different boxes of teas from around the world and a copy of her book so we can revisit her work whenever we wish, a gift we will always treasure. Working with Ruby on this project finally gave us the perfect opportunity to visit AIHA ourselves. It was one of our greatest pleasures of the year to see the video on display alongside Ruby’s incredible work. We encourage you to see and learn more about Ruby Silvious and her art at www.RubySilvious.com.   VIEW PROJECT

  • Mar 20, 2019

    Hoffman Cleaning – Capital Region, NY Carpet Cleaning Company

    Social Media Ad

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    Mar 20, 2019

    Hoffman Cleaning – Capital Region, NY Carpet Cleaning Company

    Social Media Ad

    The Original Hoffman Cleaning has seen the value in video for quite some time. You’ll often find short clips of their hands-on cleaning process across their social media sites straight from the iPhones of the team members doing the work. It only takes a couple of seconds of watching a worn rug transform from a murky beige to bright white again to learn that this company is the real deal when it comes to thorough cleaning service.   In 2019, Hoffman Cleaning has chosen to commission us to help them bring their online video presence to the next level. That’s another thing to love about this company-- they’re constantly evolving to stay current and on the cutting edge in their methods and their marketing. Not many cleaning services offer two-step online booking right on their website, but Hoffman does. This video gives a small look into Hoffman Cleaning’s approach and service booking process with some happy pup footage that’s sure to pull you in.   Thanks to SIX Marketing for collaborating with us on this piece.   VIEW PROJECT

  • Feb 12, 2019

    Horse Sense NY – Upstate NY Skill-Building Organization

    Company About Video

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    Feb 12, 2019

    Horse Sense NY – Upstate NY Skill-Building Organization

    Company About Video

    Horse Sense isn’t like any team building experience we’ve seen before. You show up with your classmates or colleagues, but once you’re there you add one or two new team members to your roster - horses! Participants learn to work together to solve hands-on problems and learn to build trust and communication skills with horses. The skills people learn from even just an hour from a Horse Sense session translate in many ways to their everyday lives at home, at school, and in the workplace. Why horses? As described by Ashley Leonard, the Founder of Horse Sense NY, horses have to earn your trust. Compared to household pets like dogs (who usually love everyone), working with horses requires patience, sensitivity, and a measure of caution given their large size. Adults and children alike can learn a lot from an afternoon leading horses through activities. Team building with horses can be a bit of an abstract concept, so this video we created helps people get a better idea of what Horse Sense is all about - the activities, the goals, the personal development, and real life applications inside and outside of the arena. Now go book your session at horsesenseny.org!   VIEW PROJECT

  • Jan 19, 2019

    Pyramid Brokerage – NY Commercial Real Estate Company

    Walkthrough Video

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    Jan 19, 2019

    Pyramid Brokerage – NY Commercial Real Estate Company

    Walkthrough Video

    When it comes to the landscape of commercial real estate marketing, the industry has been a little behind the curve when it comes to visually engaging content. But Pyramid Brokerage is looking to change that. They brought us on to capture stunning interior and exterior footage of one of their A-plus properties in the Capital Region, New York. We hope we’ve brought this listing alive with our smooth footage and explanatory animations!   VIEW PROJECT

  • Oct 15, 2018

    Make-A-Wish Foundation Wish-Granting

    Non-Profit Event Video

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    Oct 15, 2018

    Make-A-Wish Foundation Wish-Granting

    Non-Profit Event Video

    Make-A-Wish Foundation of Northeast New York gave us the privilege of capturing 13-year-old Lilly’s wish-granting reveal and the special celebrations held for her at Saint Margaret’s Center for Children in Albany, New York. Lilly was granted two very wonderful experiences: a country music concert performed by Skeeter Creek and a fancy barbecue lunch prepared by Chef Dominick Purnomo of Capital Region restaurants Yono’s and DP: An American Brasserie. We captured these events for Make-A-Wish to use as a promotion of their services, but most importantly, to provide a timeless keepsake of these moments for Lilly to cherish always. This piece highlights Lilly’s first ever country music concert. ----- Filming Location: Saint Margaret’s Center for Children, Albany, NY On-Screen Talent: Staff and attendees of the event, held on a single day VIEW PROJECT

  • Feb 14, 2018

    American Heart Association – Red Couch Tour

    Fundraising Video

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    Feb 14, 2018

    American Heart Association – Red Couch Tour

    Fundraising Video

    The American Heart Association does an amazing job at teaching the public about heart health and stroke prevention. One of the ways they accomplish this across New York’s Capital Region is through their annual Red Couch Tour. Here’s what this event is all about: they bring a simple red couch to a high traffic spot and people affected by heart disease and stroke tell their powerful personal stories to a captivated audience. This year, the Red Couch Tour visited 3 locations: Colonie Center in Colonie, NY; Via Port Mall in Rotterdam, NY; and the YMCA in Saratoga Springs, NY. More than 25 individuals of all ages told their stories of survival, love, and hope.   We captured each stop on the Red Couch Tour in 2018 and created a montage video that shows every person who lent their generous time to be a part of it. The American Heart Association played this video at their annual Go Red For Women luncheon so everyone in attendance could experience the amazing outpouring of information and support.   ---- Filming Locations: Colonie Center in Colonie, NY; Via Port Mall in Rotterdam, NY; and the YMCA in Saratoga Springs, NY. On-Screen Talent: American Heart Association staff members, local moderators, and individuals who have been impacted by heart disease and stroke

  • Jan 7, 2018

    We’re FAA Certified! How Industries Can Benefit From Aerial Photo and Video

    Aerial Videography

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    Jan 7, 2018

    We’re FAA Certified! How Industries Can Benefit From Aerial Photo and Video

    Aerial Videography

    Not all companies that offer aerial photography and videography are created equal. To legally operate a drone for commercial use, remote pilots must past the Federal Aviation Administration (FAA) aeronautical knowledge test and receive a physical license issued by the FAA. While anyone can operate a drone for a hobby, if you are seeking to hire someone to capture aerial video/photo that you will use to market your company or services, you should always work with an FAA-certified pilot. This will ensure you are hiring a contractor who is well versed in the FAA’s rules and regulations and thoroughly educated on safe flying practices. Not sure how drone photos and videos can benefit your business? Aerial photography and videography is an ideal tool for: • construction companies – to document and share building progress and completion • landscapers – to showcase lawn care and floral work • architects – to highlight and market impressive building design • real estate agents – to show off real estate and property features in selling a home, especially ideal for high-end homes or homes with a lot of land • inspectors – to gain that sometimes hard-to-reach visible access to areas of building exteriors and tall structures • event organizers and marketers – to display big events in their entirety from a whole new viewpoint • schools – private or public, secondary schools or colleges, to give future students a quick, efficient glimpse to all your campus has to offer • you  – regardless of your industry, bring us your ideas for using aerial photo and video!    Some things to keep in mind when hiring drone services: • Shooting locations in proximity to an airport will require significant advance notice so we can secure a waiver to fly in that airspace. The FAA recommends 90 days, but contact us asap and we’ll do the best we can • We’re never permitted to fly over people’s heads, so aerial shots of large populated events will be shot from a distance with no flyover unless the venue is empty (the pre-event setup) • Flying a drone always depends upon the weather that day (flying in high winds and rain is a no-go), so have backup shooting days in mind Let’s talk about how we can give you a whole new view of your company, service or project!

Contact

Ready to attract more clients through video?

LET'S WORK TOGETHER

W BEYER CREATIVE, LLC. ALL RIGHTS RESERVED.

W BEYER CREATIVE. ALBANY, NEW YORK. (518) 966-2463.

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Email: [email protected]
Phone: (518) 966-2463
www.wbeyercreative.com

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