Camera Operation

It’s the heart of the trade. Our camera operators are experienced in capturing subjects and angles that excite, move, and encourage your viewers to take action (buy your product, use your services, follow your instructions, and so on). We use Canon cinema cameras and an arsenal of lenses and equipment to capture footage professionally in various styles.

Lighting

In addition to maximizing the use of natural light, we will bring our professional light kit to illuminate the scene properly and achieve a professional look. Lighting can also be used to create a dramatic mood for a more creative piece.

Audio Capture

Audio is one of the most important elements of a great video. We have a set of tools that help us to capture audio that’s clear and crisp, allowing your audience to focus on your message without distraction.

Post-Production Processing

After we import and create backups of your footage, we begin editing the video following the shared vision we agreed upon. We will send you a first draft to gather your feedback on the direction of the video. Once the final video is approved, we color grade the footage to achieve a cinematic and consistent look throughout the video.

Industry Research

We feel it’s really important that we understand how your competitors and your industry’s leading companies are using video. We’ll gather some information and recommend, from our professional point of view, what video style and message will work best for your company.

Narrative Development

If your video includes interviews, our crew behind the camera needs to ask questions that get to the heart of what you want to say. We can come up with the questions ourselves, use ones you’ve developed or take a collaborative approach. Our team is skilled at prompting on-screen talent to answer questions. Or, you can take a voiceover approach using a scripted narrative that we develop together or by partnering with a trusted marketing company.

Storyboarding

We’ve come up with the perfect vision for your video – now we need to put that vision to paper. A storyboard is a plan for how your video’s message or story will unfold from start to finish. We’ll create a list of shots we need to capture to bring your video to life.