Hoffman Cleaning – Online Booking

The Original Hoffman Cleaning has seen the value in video for quite some time. You’ll often find short clips of their hands-on cleaning process across their social media sites straight from the iPhones of the team members doing the work. It only takes a couple of seconds of watching a worn rug transform from a murky beige to bright white again to learn that this company is the real deal when it comes to thorough cleaning service.

In 2019, Hoffman Cleaning has chosen to commission us to help them bring their online video presence to the next level. That’s another thing to love about this company– they’re constantly evolving to stay current and on the cutting edge in their methods and their marketing. Not many cleaning services offer two-step online booking right on their website, but Hoffman does. This video gives a small look into Hoffman Cleaning’s approach and service booking process with some happy pup footage that’s sure to pull you in.

Thanks to SIX Marketing for collaborating with us on this piece.


Horse Sense NY – Promotional Video

Horse Sense isn’t like any team building experience we’ve seen before. You show up with your classmates or colleagues, but once you’re there you add one or two new team members to your roster – horses! Participants learn to work together to solve hands-on problems and learn to build trust and communication skills with horses. The skills people learn from even just an hour from a Horse Sense session translate in many ways to their everyday lives at home, at school, and in the workplace.

Why horses? As described by Ashley Leonard, the Founder of Horse Sense NY, horses have to earn your trust. Compared to household pets like dogs (who usually love everyone), working with horses requires patience, sensitivity, and a measure of caution given their large size. Adults and children alike can learn a lot from an afternoon leading horses through activities.

Team building with horses can be a bit of an abstract concept, so this video we created helps people get a better idea of what Horse Sense is all about – the activities, the goals, the personal development, and real life applications inside and outside of the arena. Now go book your session at horsesenseny.org!


Pyramid Brokerage – Center for Medical Science

When it comes to the landscape of commercial real estate marketing, the industry has been a little behind the curve when it comes to visually engaging content. But Pyramid Brokerage is looking to change that. They brought us on to capture stunning interior and exterior footage of one of their A-plus properties in the Capital Region, New York. We hope we’ve brought this listing alive with our smooth footage and explanatory animations!


Make-A-Wish Foundation

Make-A-Wish Foundation of Northeast New York gave us the privilege of capturing 13-year-old Lilly’s wish-granting reveal and the special celebrations held for her at Saint Margaret’s Center for Children in Albany, New York. Lilly was granted two very wonderful experiences: a country music concert performed by Skeeter Creek and a fancy barbecue lunch prepared by Chef Dominick Purnomo of Capital Region restaurants Yono’s and DP: An American Brasserie. We captured these events for Make-A-Wish to use as a promotion of their services, but most importantly, to provide a timeless keepsake of these moments for Lilly to cherish always.

This piece highlights Lilly’s first ever country music concert.


Filming Location: Saint Margaret’s Center for Children, Albany, NY

On-Screen Talent: Staff and attendees of the event, held on a single day


American Heart Association – Red Couch Tour 2018 Video

The American Heart Association does an amazing job at teaching the public about heart health and stroke prevention. One of the ways they accomplish this across New York’s Capital Region is through their annual Red Couch Tour. Here’s what this event is all about: they bring a simple red couch to a high traffic spot and people affected by heart disease and stroke tell their powerful personal stories to a captivated audience. This year, the Red Couch Tour visited 3 locations: Colonie Center in Colonie, NY; Via Port Mall in Rotterdam, NY; and the YMCA in Saratoga Springs, NY. More than 25 individuals of all ages told their stories of survival, love, and hope.


We captured each stop on the Red Couch Tour in 2018 and created a montage video that shows every person who lent their generous time to be a part of it. The American Heart Association played this video at their annual Go Red For Women luncheon so everyone in attendance could experience the amazing outpouring of information and support.



Filming Locations: Colonie Center in Colonie, NY; Via Port Mall in Rotterdam, NY; and the YMCA in Saratoga Springs, NY.

On-Screen Talent: American Heart Association staff members, local moderators, and individuals who have been impacted by heart disease and stroke

We’re FAA Certified! How Industries Can Benefit From Aerial Photo and Video

Not all companies that offer aerial photography and videography are created equal. To legally operate a drone for commercial use, remote pilots must past the Federal Aviation Administration (FAA) aeronautical knowledge test and receive a physical license issued by the FAA. While anyone can operate a drone for a hobby, if you are seeking to hire someone to capture aerial video/photo that you will use to market your company or services, you should always work with an FAA-certified pilot. This will ensure you are hiring a contractor who is well versed in the FAA’s rules and regulations and thoroughly educated on safe flying practices.

Not sure how drone photos and videos can benefit your business?

Aerial photography and videography is an ideal tool for:

• construction companies – to document and share building progress and completion

• landscapers – to showcase lawn care and floral work

• architects – to highlight and market impressive building design

• real estate agents – to show off real estate and property features in selling a home, especially ideal for high-end homes or homes with a lot of land

• inspectors – to gain that sometimes hard-to-reach visible access to areas of building exteriors and tall structures

• event organizers and marketers – to display big events in their entirety from a whole new viewpoint

• schools – private or public, secondary schools or colleges, to give future students a quick, efficient glimpse to all your campus has to offer

• you  – regardless of your industry, bring us your ideas for using aerial photo and video!

   Some things to keep in mind when hiring drone services:

Shooting locations in proximity to an airport will require significant advance notice so we can secure a waiver to fly in that airspace. The FAA recommends 90 days, but contact us asap and we’ll do the best we can

We’re never permitted to fly over people’s heads, so aerial shots of large populated events will be shot from a distance with no flyover unless the venue is empty (the pre-event setup)

Flying a drone always depends upon the weather that day (flying in high winds and rain is a no-go), so have backup shooting days in mind

Let’s talk about how we can give you a whole new view of your company, service or project!