Service Branding FilmNew Leaf Building Co.

The team at New Leaf Building Co. are artists and craftsmen in working with "earth, wood, and stone." This branding video introduces viewers to New Leaf's resident stone mason and landscape designer, Lee Coalter, and highlights two completed patio design and build projects.

Company and Project

New Leaf Building Co.’s services include building handcrafted patios, lush and low-maintenance landscaping design, and full-scale building projects. They are truly artists and masters at creating installations that accentuate the naturally beautiful elements of any given property.

The New Leaf team wanted a video that not only showcased some of their most beautiful finished installations but that gives an in-depth look at the thought and care that goes into each project they take on.


Lee Coalter, New Leaf’s leading stone mason and landscape designer, provides the narrative and interview for this video. We used an approach that incorporates a creative, voiceover style while occasionally showing Lee on-screen to show off his genuine passion for his craft and his personality in action.


We spent a day in the field while Lee and the team constructed a backyard stone patio. Further, we spent a day filming at two New York State properties where New Leaf recently completed building and landscaping installations.


New Leaf’s stone mason Lee Coalter lended his masterful voice and insight to carry the narrative in this video. We used an outdoor interview approach to show Lee in his natural surroundings.

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1New Leaf Building Co. 2Company and Project 3Talent 4Locations 5Narrative